Dutch East Design is a branding and interior design studio specializing in hospitality. With our multidisciplinary approach, our services are many and varied. Whether a branded pitch book for a start-up, or ground-up boutique hotel packed with F + B, we are interested.
Dutch East Design creates tailor-made environments with artistry and technical precision. The studio is passionate about design and committed to the quality of all aspects of its projects. The team thoughtfully evaluates the unique nature of each project by listening, identifying the social, functional, aesthetic, and fiscal needs.
The studio’s team is a powerful collection of New York’s best talent, whose skill and enthusiasm is harnessed by a love for transforming ideas into reality. As much a business resource as designer, the company fosters a culture of collaboration, working with owners, operators, and consultants, bringing to bear extensive experience, as well as re-examining industry norms to find opportunity for innovation.
In concert with interior design, Dutch East Design delivers unique and provocative brand strategies and visual identities. The studio has worked with well-established brands, as part of their evolution in the marketplace, as well played a crucial role in building new brands. The design team follows the practice of forming strong and well-researched positions for each project, as the basis of all design.
Because Ducth East’s multidisciplinary approach, they are a significant creative resource for owners and operators — not only does their methodology ensure that the thread of a brand’s identity carries through all aspects of a project, making for a very strong message, but is simply highly practical from a project delivery point of view.
Dieter Cartwright has spoken at Hospitality Design Expo, Las Vegas, 2013, Tales of the Cocktail, New Orleans, 2014, Charleston’s inaugural BevCon, 2016, and is an honoree of the Hospitality Design Magazine’s Wave of the Future, 2015. Prior to co-founding Dutch East Design, Dieter worked at PTW Architects, Sydney, on high-rise and large-scale public buildings for the arts, and at Mark Zeff, New York, on a variety of residential and hospitality projects. His career in design is preceded by one in hospitality, having tended bar and managed venues all over the world — the breadth and variety of this experience has served him well in the conception and execution of Dutch East Design’s projects.
Larah Moravek spent over a decade honing her craft at the high-end firms Clodagh Design and Yabu Pushelberg. In her latter role, she was team leader and mastered her skill set in hospitality, spa, and high-end residential design. In the Fall of 2010, Larah founded her own company, LVMinc, where she designed well-attuned spaces with a tangible artistic quality. At Dutch East Design, Larah’s passion is implemented through her imaginative approach to creating concept design, thoughtful consideration in the procession of spaces, and the execution of the design vision at both finite and grand scale.
William Oberlin worked as an architectural designer, client representative and interior designer before switching gears and starting a fabrication shop, developing furniture, installations and industrial products. His unique skill-set inevitably led William to the field of hospitality, designing interiors alongside custom furniture and lighting. Dutch East Design boasts William’s love for the technical application of details at every scale. Creating custom furniture and lighting while simultaneously developing interiors is his true passion.