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Nomikai

Nomikai

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Product

Nomikai

 

Nomikai was conceived by Connor Drexler after a long day of hiking through the desert with friends, born out of the need for juicy, unpretentious, and smashable rosé in 187ml single-serve can.  In Japanese culture a “nomikai” is a drinking party particular to places of employment, and is interpreted in the branding of Nomikai Fizzy Rosé as “A drink in the company of friends”.

99.99% recyclable aluminum cans were chosen, and the six-pack plastic can carriers are made from 100% post-consumer waste. For easy carrying, empty cans can be crushed flat and popped back into the blue top until you get to the recycling bin.

 
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Working within the constraints of packaging and printing techniques, Dutch East Design developed a unique visual identity that speaks to the product’s fun and friendly vibe. Within this framework a suite of labels was launched for rosé, gin and tonic, and red wine.

 
 
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