Augustine

Keith McNally’s latest New York restaurant is located on the ground floor of The Beekman, the iconic lower Manhattan hotel - A brand identity to match the well-appointed surroundings was called for. A brasserie-style restaurant, it’s open from breakfast through supper, catering equally to a mid-morning coffee as well as a celebratory dinner.

In addition to full printed collateral design to meet Keith McNally’s exacting eye for detail, Dutch East designed an elegant signage program to adorn the restaurant’s storefront. Also, a robust web template was developed to be rolled out across future ventures.